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US Customs Valuation: Transaction Value, Assists and First Sale

October 29, 2026 · Tariffs & customs

Duty is a percentage of the customs value. Getting that value right is as important as the duty rate.

Transaction value — the starting point

The price actually paid or payable for goods sold for export to the US. International freight and insurance are generally not included when shown separately.

What must be added

AdditionExample
AssistsMoulds, tooling or materials the US buyer supplied free to the Vietnamese factory
Packing costsIf paid by the buyer and not in the price
Selling commissionsPaid by the buyer to the seller's agent
Royalties / licence feesWhen a condition of sale
Proceeds of resaleAccruing to the seller

First-sale valuation

When goods pass through a middleman, the US may accept the factory-to-middleman price if the sale is bona fide, at arm's length and the goods were clearly destined for the US at that time. It can lower duty significantly — with strong documentation. See garment duty.

Common mistakes

  • Forgetting assists such as moulds.
  • Under-invoicing — a serious violation.
  • Inconsistent values across invoice and entry.

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